Don't post everything that's interesting in your life to social media with your identity, and you'll have a lot more to talk about with your friends.
Since you have to share your happenings somewhere, direct interation with friends will build up the friendship too. The less you talk about something that everyone will have probably seen on your news feed, the more you'll have to talk with other friends.
This also protects your privacy most of the times allowing you to share the news with the closest group of friends rather than just a mass mail sort of for everyone on your friends list.
Most importantly, there are several people on your list who might think you are too annoying for posting everything in your life on Facebook!
(And get your daily news straight to your inbox)
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